Programs

Membership management can be like running in place if your renewal rate is too low. To achieve membership growth you need to combine a healthy renewal rate with an aggressive member acquisition program.

Lapsed members have been there, they know what it is like to belong...you just have to ask, repeatedly and consistently! It is easier to recapture a lapsed member who already knows about your organization than to acquire someone who is hearing about your program for the first time.

 The best audience for new members is right outside your door!

On-site sales are a great way to promote your membership program using a personal, one-on-one approach. On-site salespeople invite your visitor to join and let the person know they do belong. The visitor is already a potential member if they are visiting your organization.

Membership Consultants’ professionally trained membership salespeople will convert your visitors to members in a pleasant, easy, cost-effective way!

Paired with direct mail, a successful, on-site sales approach will provide your program with a robust supply of new members.

 A comprehensive plan provides you with a road map for your membership program’s growth! A membership audit will help ensure your program is efficient, organized and effective. The strategic plan will outline, step-by-step, how to maximize your membership growth.

Membership programs are important, complex structures, and that means a successful program is always evolving! To determine whether your program is working as well as it should, the best place to start is with a Membership Audit and Strategic Marketing Plan.

A membership audit will help ensure your program is efficient and effective. 

 A survey can be your most valuable tool in managing your membership. It can tell you all that you need to know to successfully manage a growing membership program. Surveys can tell you everything you ever wanted to know about your members: their hobbies, interests, pastimes. Are they married? Do they have kids?

Demographic information helps you know who your members are and can help with designing marketing programs to attract new members and in developing relevant member programming. Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back!